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Vietnam Airlines – the world’s leading airline in terms of cultural identity

Vietnam Airlines – the world’s leading airline in terms of cultural identity

Vietnam Airlines has just been honored by the World Travel Awards (WTA) as “World’s Leading Cultural Airline”. The award ceremony took place in Muscat, Oman with the attendance and witness of leading international leaders and experts in the fields of aviation, tourism and travel.

Vietnam Airlines impresses passengers with the in-flight meal menu. Photo: VNAirlines

Vietnam Airlines won this award category thanks to its strongly upgraded service quality in the direction of promoting the values ​​of Vietnamese cultural identity. The award also takes into account the role of Vietnam Airlines in promoting the image of the country and its people to the world.

In 2022, Vietnam Airlines will impress passengers with a new in-flight meal menu launched in August, for both Business and Economy classes on domestic flights. Considered as “a culinary symphony in the air,” the new menu set focuses on Vietnamese cuisine, offering diners the typical flavors of famous regions from the North to the South such as vermicelli and rice noodles. Hanoi rolls, bread with wine sauce, Hue beef vermicelli, Quang noodles, grilled pork vermicelli, My Tho noodles… Fruits, local Vietnamese specialties such as lychee, longan also follow the wings. fly Vietnam Airlines to reach out to the world.

In addition, publications and entertainment programs of Vietnam Airlines pay special attention to promoting the image, country and people of Vietnam. Most recently, passengers can enjoy beautiful images of Vietnam’s culture and tourism through flight safety instruction videos and the music clip “Hurry up” meticulously invested by Vietnam Airlines. .

Customers and experts at home and abroad continue to appreciate the brand identity of Vietnam Airlines. Not only an aesthetic element, Vietnam Airlines’ brand identity such as the golden lotus logo or the flight attendant uniform has spread the good values ​​of Vietnamese culture to millions of passengers every year.

Vietnam Airlines representative affirmed: “We are honored to be trusted by customers and experts, voted for the award “World’s leading airline in terms of cultural identity”. Preserving and promoting Vietnam’s cultural identity has always been one of the priorities throughout the process of formation and development of Vietnam Airlines. In the coming time, Vietnam Airlines will continue to upgrade, especially in the service sector, to both provide passengers with modern and comfortable services, while also showing the unique cultural features of Vietnam.

The World Travel Awards is a world-renowned award honoring the best service providers in the travel and tourism industry. The categories are evaluated and voted by experts, passengers and communities from many countries around the world.

Previously, in September 2022, Vietnam Airlines also received two major awards of the World Travel Awards (WTA) as “Asia’s Leading Airline in Economy Class” and “Brand in Asia” ( Asia’s Leading Airline Brand)

Translated from: Vietnam Airlines – hãng hàng không hàng đầu thế giới về bản sắc văn hóa (laodong.vn)

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